Internship at The Hartford!

During my time as a Marketing Operations Intern on the Integrated Marketing team at The Hartford, I led a Workfront reconciliation project aimed at improving internal reporting systems. To kick things off, I conducted interviews with key stakeholders across departments to assess their reporting needs, identify pain points, and understand how data was being used in decision-making.

From these conversations, I analyzed recurring themes and made strategic recommendations to help align reporting processes with the team’s operational goals. This included optimizing workflows, improving data accuracy, and ensuring the reports delivered meaningful insights rather than just metrics.

One of the highlights of this project was helping develop the framework for a new monthly operational report. I played a key role in defining top KPIs, standardizing metric calculations, and building out a more streamlined, insight-driven reporting structure.

This experience strengthened my ability to communicate with cross-functional teams, apply strategic problem-solving, and translate complex input into actionable improvements. It also sharpened my skills in data analysis, KPI development, stakeholder management, and navigating the ins and outs of marketing operations in a fast-paced, collaborative environment.

The internship concluded with a final presentation, where I shared my project outcomes and key takeaways with a wide audience that included the Early Career Leadership Development Program (ECLDP) team, fellow interns, my managers, and other cross-functional stakeholders. Presenting to such a diverse and experienced group was both a rewarding challenge and a valuable opportunity to practice clear, confident communication. It was a proud moment to showcase the impact of my work and reflect on how much I had grown — both professionally and personally — throughout the experience.